Brand Marketing Manager Job Vacancy in Mogoditshane, Botswana – Food & Beverage Manufacturing
Job Description
Position:Brand Marketing Manager
Company:Heineken Botswana
Location:Mogoditshane, Botswana
Experience:5-7 years of progressive marketing experience, preferably in beverage industry
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Food & Beverage Manufacturing
Department:Marketing
Salary:SSP 120,000 – 180,000 per annum
Vacancies:1
Company Overview
Heineken Botswana is a leading brewer in the Southern African region, delivering world‑class beer brands to consumers across Botswana. With a strong commitment to sustainability, innovation, and community engagement, Heineken Botswana has built a reputation for quality, responsible drinking, and a vibrant workplace culture. As part of the global Heineken Group, the company leverages international expertise while maintaining deep local roots, making it an attractive employer for professionals seeking career growth in the dynamic food & beverage manufacturing sector. This role offers a unique opportunity to shape brand perception, drive market share, and contribute to the company’s long‑term success in Botswana.
Job Overview
The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for Heineken Botswana’s flagship brands. Reporting to the Regional Marketing Director, the incumbent will collaborate with cross‑functional teams, external agencies, and retail partners to create compelling campaigns that resonate with Botswana consumers. This position plays a pivotal role in enhancing brand equity, increasing sales volume, and ensuring consistent brand messaging across all touchpoints. The role demands a blend of creative vision, analytical rigor, and strong leadership to deliver measurable results in a competitive market.
Key Responsibilities
- Develop and implement 12‑month brand plans aligned with corporate objectives and market insights.
- Lead the creation of integrated marketing communications, including digital, social, experiential, and traditional media.
- Manage agency relationships, brief development, and campaign execution while ensuring brand consistency.
- Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions.
- Collaborate with sales, trade, and supply chain teams to drive promotional effectiveness and in‑store visibility.
- Oversee budget allocation, track ROI, and prepare performance reports for senior leadership.
- Champion responsible drinking initiatives and community outreach programs.
Required Skills
- Strong strategic thinking with a data‑driven approach to marketing.
- Excellent communication and storytelling abilities.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Leadership skills to inspire and manage cross‑functional teams.
- Creative problem‑solving and ability to thrive in fast‑paced environments.
- Fluency in English; knowledge of Setswana is an advantage.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., CIM, Google Analytics) are considered a plus.
Experience
Minimum of 5‑7 years of progressive marketing experience, with at least 3 years in a brand management role within the food & beverage or consumer packaged goods industry. Proven track record of delivering successful multi‑channel campaigns and achieving sales growth targets is essential.
Salary
The competitive salary range for this position is SSP 120,000 – 180,000 per annum, commensurate with experience and qualifications. A performance‑based bonus structure and other incentives are also part of the total remuneration package.
Benefits
- Comprehensive health insurance covering medical, dental, and vision.
- Retirement savings plan with employer contributions.
- Generous paid time off and annual leave.
- Employee assistance program and wellness initiatives.
- Opportunities for professional development and international exposure.
Training
- Onboarding program covering Heineken’s brand portfolio, compliance, and corporate culture.
- Continuous learning through internal workshops, external courses, and mentorship.
- Access to Heineken’s global digital learning platform for skill enhancement.
Working Environment
Heineken Botswana offers a collaborative, inclusive, and innovative workplace where creativity is encouraged and achievements are celebrated. The office is located in a modern business park in Mogoditshane, providing easy access to transport links and a vibrant community. Employees benefit from a supportive culture that values diversity, work‑life balance, and sustainable practices.
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Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on Heineken Botswana’s careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.
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Equal Opportunity Statement
Heineken Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.
