Digital Marketing Analytics Manager Job Vacancy in Gaborone, Botswana – Retail & Consumer Goods

Job Description

Position: Digital Marketing Analytics Manager

Company: Woolworths Botswana

Location: Gaborone, Botswana

Experience: 5+ years in digital marketing analytics or related field

Education: Bachelor’s degree in Marketing, Business Analytics, or related discipline

Employment Type: Full-time

Industry: Retail & Consumer Goods

Department: Marketing

Salary: SSP 120,000 – 180,000 per annum

Vacancies:1

Company Overview

Woolworths Botswana is a leading retail chain delivering quality groceries, fresh produce, and lifestyle products to consumers across the nation. As part of the global Woolworths Group, the company combines international best practices with a deep understanding of local market dynamics. With a strong commitment to sustainability, community engagement, and innovative customer experiences, Woolworths Botswana has become a preferred employer for professionals seeking rewarding careers in a vibrant retail environment.

The organization prides itself on fostering a culture of collaboration, continuous learning, and data‑driven decision making. Employees are empowered to shape the future of retail in Botswana, leveraging cutting‑edge technology and analytics to enhance product assortments, pricing strategies, and promotional effectiveness. This commitment to excellence makes Woolworths Botswana a top destination for talent looking to make a meaningful impact.

As the retail sector continues to evolve, Woolworths Botswana is investing heavily in digital transformation initiatives. From omnichannel shopping experiences to personalized marketing campaigns, the company is at the forefront of leveraging data to drive growth. This strategic focus creates abundant career opportunities for professionals passionate about analytics, technology, and consumer insights.

Job Overview

The Digital Marketing Analytics Manager will lead the development, implementation, and optimization of data‑centric marketing strategies that enhance brand visibility, customer acquisition, and loyalty across all digital channels. Reporting to the Head of Marketing, this role will collaborate closely with cross‑functional teams including Creative, E‑commerce, IT, and Store Operations to translate complex data sets into actionable insights. The successful candidate will play a pivotal role in shaping Woolworths Botswana’s digital marketing roadmap, ensuring that every campaign is measurable, scalable, and aligned with business objectives. For more information about Woolworths Botswana’s career opportunities, visit our dedicated job portal.

Key Responsibilities

• Design and execute comprehensive analytics frameworks for SEO, SEM, social media, email, and display advertising.
• Develop dashboards and reporting tools that provide real‑time visibility into campaign performance and ROI.
• Collaborate with the Creative team to test and refine messaging, creative assets, and audience segmentation.
• Conduct deep‑dive analyses to identify trends, opportunities, and areas for optimization across the customer journey.
• Lead A/B and multivariate testing programs to improve conversion rates and customer engagement.
• Provide strategic recommendations to senior leadership based on data insights, market research, and competitive benchmarking.
• Ensure compliance with data privacy regulations and maintain the highest standards of data integrity.

Required Skills

• Advanced proficiency in Google Analytics, Adobe Analytics, and tag management solutions.
• Strong command of SQL, Python, or R for data extraction and statistical modeling.
• Experience with data visualization tools such as Tableau or Power BI.
• Deep understanding of digital advertising platforms including Google Ads, Meta Business Suite, and programmatic DSPs.
• Excellent analytical thinking with the ability to translate data into clear business recommendations.
• Effective communication and storytelling skills for presenting insights to non‑technical stakeholders.
• Project management expertise to lead multiple initiatives simultaneously.

Education

A Bachelor’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field is required. A Master’s degree or relevant certifications (e.g., Google Analytics Individual Qualification, Certified Digital Marketing Professional) are considered a strong advantage.

Experience

Applicants must have a minimum of five years of hands‑on experience in digital marketing analytics, preferably within the retail or consumer goods sector. Demonstrated success in leading analytics teams and delivering measurable business outcomes is essential.

Salary

The role offers a competitive salary range of SSP 120,000 to 180,000 per annum, commensurate with experience and qualifications, along with performance‑based bonuses.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Generous employee discount on all Woolworths products.
• Paid parental and annual leave.
• Professional development allowance.
• Flexible working arrangements and remote work options.

Training

• Onboarding program that includes brand immersion and systems training.
• Advanced analytics workshops and certifications.
• Leadership development courses for high‑potential employees.
• Regular knowledge‑sharing sessions with global Woolworths analytics teams.
• Access to e‑learning platforms for continuous skill enhancement.

Working Environment

Woolworths Botswana offers a dynamic, inclusive, and collaborative workplace where innovation is encouraged. Employees work in modern office spaces equipped with the latest technology, and the company promotes a healthy work‑life balance through flexible schedules and supportive management.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal. Shortlisted applicants will be invited to complete a data‑analysis case study followed by virtual interviews with the hiring panel.

Equal Opportunity Statement

Woolworths Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, disability, religion, or sexual orientation. Our recruitment practices are designed to ensure fairness and transparency, supporting Botswana Jobs, Jobs in Botswana, Job Vacancy in Botswana, Career Opportunities in Botswana, Employment in Botswana, and Hiring in Botswana.