Digital Marketing Manager Job Vacancy in Ghanzi, Botswana – Marketing & Advertising

Job Description

Position:Digital Marketing Manager

Company:Naspers Botswana

Location:Ghanzi, Botswana

Experience:5+ years of digital marketing experience

Education:Bachelor’s degree in Marketing, Communications, or related field

Employment Type:Full-time

Industry:Marketing & Advertising

Department:Marketing

Salary:SSP 250,000 – SSP 350,000 per month

Vacancies:1

Company Overview

Naspers Botswana is a leading digital media and technology group with a strong footprint across Southern Africa. The company operates a portfolio of online platforms, e‑commerce solutions, and digital advertising services that connect brands with millions of consumers. With a commitment to innovation, data‑driven decision making, and sustainable growth, Naspers Botswana has become a catalyst for digital transformation in the region. The organization values creativity, collaboration, and continuous learning, offering employees a dynamic environment where ideas are turned into impactful campaigns. As part of the global Naspers family, the Botswana subsidiary benefits from world‑class resources, cutting‑edge technology, and a culture that encourages entrepreneurial spirit. This makes Naspers Botswana an attractive employer for professionals seeking to shape the future of digital marketing in Africa.

Located in the vibrant town of Ghanzi, the company supports local talent while leveraging international expertise. Naspers Botswana actively contributes to community development initiatives, digital literacy programs, and sustainable business practices. The firm’s mission is to empower brands to reach their audiences effectively, while providing career pathways that foster growth, diversity, and inclusion. As the digital landscape evolves, Naspers Botswana continues to expand its service offerings, creating new opportunities for skilled marketers to lead innovative projects and drive measurable results.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated online marketing strategies that elevate brand visibility, generate qualified leads, and increase conversion rates for Naspers Botswana’s portfolio of clients. Reporting to the Head of Marketing, the role involves overseeing multi‑channel campaigns, managing a small team of specialists, and collaborating with product, sales, and analytics teams to ensure alignment with business objectives. The successful candidate will be responsible for crafting compelling content, optimizing paid media spend, and leveraging data insights to continuously improve performance. This position offers a unique chance to work at the intersection of creativity and technology, shaping the digital narrative for a leading media group in Botswana.

For more information about our company and other career opportunities, visit Botswana Job Search. This role is a key component of our broader strategy to attract top talent and reinforce our position as a market leader in digital advertising. The Digital Marketing Manager will play a pivotal role in driving growth, enhancing client satisfaction, and contributing to the overall success of Naspers Botswana.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans across SEO, SEM, social media, email, and display advertising.
• Lead the creation of engaging content, including copy, graphics, video, and interactive assets, tailored to target audiences.
• Manage paid media budgets, conduct A/B testing, and optimize campaigns for maximum ROI.
• Collaborate with analytics teams to track key performance indicators, generate reports, and provide actionable insights.
• Oversee a team of digital specialists, providing mentorship, performance feedback, and professional development opportunities.
• Coordinate with sales and product teams to align marketing initiatives with product launches and revenue targets.
• Stay current with industry trends, emerging platforms, and best practices to ensure innovative campaign execution.
• Maintain brand consistency across all digital touchpoints while adhering to regulatory and compliance standards.

Required Skills

• Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and programmatic platforms.
• Strong analytical skills with experience using Google Analytics, Adobe Analytics, or similar tools.
• Excellent written and verbal communication abilities, with a keen eye for detail.
• Leadership experience, capable of motivating and guiding a small team.
• Creative mindset combined with data‑driven decision making.
• Knowledge of SEO best practices, content management systems, and marketing automation software.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Education

The candidate must hold a Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. Advanced certifications such as Google Ads Certification, Facebook Blueprint, or a Master’s degree in Digital Marketing are considered an advantage.

Experience

A minimum of five years of hands‑on experience in digital marketing, with at least two years in a supervisory or managerial capacity, is required. Proven track record of delivering successful multi‑channel campaigns and achieving measurable business outcomes is essential.

Salary

The compensation package ranges from SSP 250,000 to SSP 350,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a retirement savings plan.

Benefits

• Competitive salary with quarterly performance bonuses.
• Comprehensive medical and dental coverage.
• Retirement savings scheme (Pension Fund).
• Paid annual leave and public holidays.
• Flexible working arrangements and remote work options.
• Professional development budget and access to industry conferences.

Training

• Onboarding program covering company culture, tools, and processes.
• Continuous learning opportunities through internal workshops, external certifications, and mentorship.
• Access to Naspers global learning platform for up‑to‑date digital marketing trends.

Working Environment

Naspers Botswana offers a collaborative, fast‑paced environment where creativity meets technology. The office in Ghanzi provides modern workspaces, high‑speed internet, and a relaxed atmosphere that encourages innovation. Employees benefit from a supportive culture that values work‑life balance, diversity, and open communication.

Application Process

Interested candidates should submit their application through the online portal on our website. The process includes an initial resume review, a virtual interview with the hiring manager, and a final presentation of a digital campaign strategy. Shortlisted applicants will be notified within two weeks of submission.

Equal Opportunity Statement

Naspers Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or any other protected characteristic. Our hiring practices focus on merit, skills, and potential, ensuring fair treatment for all applicants.