Brand Activation Specialist Job Vacancy in Molepolole, Botswana – Consumer Goods

Job Description

Position: Brand Activation Specialist

Company: Coca-Cola Beverages Botswana

Location: Molepolole, Botswana

Experience: 3-5 years

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Brand Management

Salary: SSP 120,000 – 180,000 per annum

Vacancies:1

Company Overview

Coca-Cola Beverages Botswana is a leading subsidiary of The Coca-Cola Company, delivering refreshing beverages to consumers across Southern Africa. With a legacy spanning decades, the organization combines global expertise with local insight to create iconic brands that resonate with diverse audiences. Our operations in Botswana include bottling, distribution, and innovative marketing initiatives that drive growth and community engagement. As part of our commitment to sustainability and social responsibility, we invest in local talent, support community programs, and champion environmental stewardship. Joining our team means becoming part of a dynamic, inclusive workplace where creativity, collaboration, and career development are core values. The company’s strong presence in the consumer goods sector makes it an attractive destination for professionals seeking impactful roles that shape brand perception and market share. Our mission is to refresh the world and inspire moments of optimism, and we rely on dedicated employees to bring that vision to life across Botswana and beyond.

Job Overview

The Brand Activation Specialist will play a pivotal role in translating strategic brand objectives into engaging, on‑the‑ground experiences that captivate consumers and drive sales. Reporting to the Brand Manager, you will design, execute, and evaluate activation campaigns that align with national marketing plans and local market dynamics. This position requires a blend of creative thinking, project management, and analytical skills to ensure each activation delivers measurable impact and reinforces brand equity. You will collaborate closely with cross‑functional teams, including sales, trade marketing, and external agencies, to deliver seamless experiences at events, retail locations, and community initiatives. By leveraging data insights and consumer trends, you will continuously refine activation tactics to maximize ROI and support the broader goals of Coca‑Cola Beverages Botswana. This role offers a unique opportunity to influence brand perception in a fast‑moving consumer goods environment while contributing to the company’s growth trajectory.

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Key Responsibilities

• Develop and implement integrated brand activation plans that align with national marketing strategies and local market insights.
• Coordinate logistics, staffing, and vendor relationships for activation events, ensuring timely execution and brand consistency.
• Monitor and analyze activation performance metrics, providing post‑event reports and actionable recommendations for future initiatives.
• Collaborate with sales and trade teams to integrate activation activities with retail promotions and distribution objectives.
• Manage activation budgets, track expenditures, and ensure cost‑effective delivery of high‑impact experiences.
• Maintain strong relationships with community partners, event organizers, and influencers to expand brand reach.
• Ensure compliance with brand guidelines, legal requirements, and health & safety standards at all activation sites.

Required Skills

• Excellent project management and organizational abilities with a keen eye for detail.
• Strong creative thinking and ability to translate concepts into engaging consumer experiences.
• Proficiency in data analysis tools and ability to interpret activation metrics.
• Effective communication and negotiation skills for managing internal and external stakeholders.
• Ability to work under pressure, meet tight deadlines, and adapt to changing market conditions.
• Passion for consumer trends, brand storytelling, and the beverage industry.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Candidates with additional certifications in event management, digital marketing, or brand strategy are highly regarded.

Experience

Applicants should possess 3‑5 years of hands‑on experience in brand activation, experiential marketing, or consumer engagement within the fast‑moving consumer goods sector. Experience working with cross‑functional teams and managing external agencies is essential.

Salary

The compensation package ranges from SSP 120,000 to SSP 180,000 per annum, commensurate with experience and qualifications. The package includes performance‑based incentives and a comprehensive benefits suite.

Benefits

• Competitive health insurance coverage for employees and dependents.
• Retirement savings plan with employer contributions.
• Generous paid time off and annual leave.
• Employee discount program on Coca‑Cola products.
• Opportunities for career advancement and professional development.

Training

• Onboarding program covering brand heritage, product portfolio, and activation best practices.
• Continuous learning workshops on digital marketing, data analytics, and consumer insights.
• Mentorship opportunities with senior brand leaders.

Working Environment

Coca‑Cola Beverages Botswana offers a vibrant, collaborative workplace that encourages innovation and teamwork. Our offices in Molepolole feature modern facilities, open‑plan workspaces, and dedicated areas for creative brainstorming. Employees enjoy a culture that values diversity, inclusion, and work‑life balance, with flexible arrangements to support personal commitments.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed by the recruitment team, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. Please ensure all documents are uploaded in PDF format.

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Equal Opportunity Statement

Coca‑Cola Beverages Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.