Digital Marketing Manager Job Vacancy in Serowe, Botswana – Marketing & Communications

Marketing
Serowe
September 4, 2026
Full Time
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Job Description

Position:Digital Marketing Manager

Company:MTN Botswana

Location:Serowe, Botswana

Experience:5+ years of digital marketing experience

Education:Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type:Full-time

Industry:Marketing & Communications

Department:Marketing

Salary:SSP 250,000 – 350,000 per annum

Vacancies:1

Company Overview

MTN Botswana is a leading telecommunications provider delivering mobile voice, data, and digital services across the nation. With a commitment to innovation, connectivity, and community development, MTN has become a cornerstone of Botswana’s digital transformation. The company operates a robust network that reaches urban centers and remote villages, empowering individuals and businesses alike. As part of MTN Group, a pan‑African leader, MTN Botswana offers a dynamic workplace where talent thrives, and career growth is encouraged. This role contributes directly to the company’s mission of enhancing digital experiences for millions of customers, making it an exciting opportunity for professionals seeking to shape the future of marketing in Botswana.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated online campaigns that drive brand awareness, customer acquisition, and revenue growth for MTN Botswana. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams, including product, sales, and creative, to craft compelling content and data‑driven strategies. This position plays a pivotal role in positioning MTN as the preferred digital service provider in the region. For more information about MTN Botswana and its vision, visit https://botswanajobsearch.com/. The role is a key component of our ongoing Hiring in Botswana initiative, supporting the creation of high‑impact career opportunities.

Key Responsibilities

  • Design, implement, and optimize multi‑channel digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
  • Analyze performance metrics using analytics tools to refine strategies and improve ROI.
  • Collaborate with creative teams to produce engaging content that aligns with brand guidelines and resonates with target audiences.
  • Manage the digital marketing budget, ensuring efficient allocation of resources.
  • Stay abreast of emerging digital trends, tools, and best practices to maintain a competitive edge.
  • Coordinate with product managers to launch new services and promotions.
  • Lead A/B testing initiatives to enhance conversion rates and user experience.
  • Prepare regular reports for senior leadership, highlighting key insights and recommendations.

Required Skills

  • Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and marketing automation platforms.
  • Strong analytical mindset with the ability to interpret data and translate findings into actionable strategies.
  • Excellent written and verbal communication skills.
  • Creative thinking with a focus on innovative digital storytelling.
  • Project management expertise, capable of handling multiple initiatives simultaneously.
  • Knowledge of SEO best practices and content optimization.
  • Experience with CRM systems and lead nurturing workflows.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications such as Google Ads Certification, HubSpot Inbound Marketing, or similar are highly desirable.

Experience

Minimum of five years of hands‑on experience managing digital marketing campaigns, preferably within the telecommunications or technology sector. Demonstrated success in driving measurable growth and managing sizable budgets is essential.

Salary

The position offers a competitive salary range of SSP 250,000 to 350,000 per annum, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

  • Comprehensive health insurance covering medical, dental, and vision.
  • Retirement savings plan with employer contributions.
  • Generous paid time off and public holidays.
  • Employee discount on MTN services and devices.
  • Flexible working arrangements, including remote work options.

Training

  • Access to MTN’s internal learning portal with courses on digital marketing, data analytics, and leadership.
  • Opportunities to attend industry conferences and workshops across Africa.
  • Mentorship program pairing new hires with senior marketing leaders.

Working Environment

MTN Botswana fosters an inclusive, collaborative, and innovative workplace. Our Serowe office features modern facilities, high‑speed internet, and spaces designed for teamwork and creativity. Employees are encouraged to share ideas, challenge the status quo, and contribute to a culture of continuous improvement.

Application Process

Interested candidates should submit their application through the MTN Careers portal. Include a tailored resume and a cover letter outlining your digital marketing achievements and why you are passionate about joining MTN Botswana. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

MTN Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that diverse perspectives drive innovation and success.

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