Sales Officer – Customer Acquisition & Business Growth

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Job Description

Sales Officer at Botswana Telecommunications Corporation (BTC)

Drive Revenue Growth, Customer Engagement and Market Expansion

Position: Sales Officer
Company: Botswana Telecommunications Corporation (BTC)
Location: Gaborone, Botswana
Employment Type: Full-Time
Industry: Telecommunications, Digital Services, Broadband, Mobile Connectivity
Department: Consumer Sales & Business Development
Experience: 2–5 Years Preferred
Education: Diploma or Bachelor’s Degree
Salary: BWP 12,000 – BWP 20,000 per month (depending on qualifications and experience)
Application Mode: Online Application

About the Company

Botswana Telecommunications Corporation (BTC) is Botswana’s leading publicly listed telecommunications provider, offering mobile, broadband, cloud, enterprise connectivity, fintech, and digital solutions to businesses and consumers across the country. BTC continues to expand its digital transformation initiatives and customer-focused services while strengthening its position in the telecommunications sector. The company employs hundreds of professionals across Botswana and serves customers through retail outlets, enterprise sales teams, and digital platforms.


Position Overview

BTC is seeking a highly motivated and customer-oriented Sales Officer to support customer acquisition, revenue growth, client retention, and product promotion initiatives. The successful candidate will play a critical role in identifying new business opportunities, maintaining strong customer relationships, promoting telecommunications solutions, and achieving monthly sales targets.

This opportunity is ideal for professionals seeking jobs in Botswana and individuals looking to build a long-term career in telecommunications sales, account management, and business development.

The Sales Officer will work closely with marketing teams, customer service representatives, retail operations, and enterprise account managers to ensure consistent customer satisfaction and business growth.


Key Responsibilities

Sales Development

  • Generate new sales opportunities through prospecting and lead generation.
  • Promote mobile, broadband, enterprise connectivity, and digital products.
  • Meet and exceed monthly and quarterly revenue targets.
  • Execute field sales activities and customer acquisition campaigns.
  • Support product launches and promotional initiatives.
  • Build a healthy sales pipeline through continuous prospecting.

Professionals searching for job openings in Botswana often seek positions that provide direct exposure to customer engagement and commercial growth strategies, making this role particularly attractive.

Customer Relationship Management

  • Develop long-term relationships with corporate and retail customers.
  • Understand customer needs and recommend suitable products.
  • Handle customer inquiries professionally and efficiently.
  • Maintain accurate customer records within CRM systems.
  • Conduct customer follow-ups to improve retention rates.
  • Resolve sales-related concerns promptly.

Market Intelligence

  • Monitor competitor activities and industry trends.
  • Identify emerging customer needs and market opportunities.
  • Provide regular market feedback to management.
  • Analyze sales performance reports and recommend improvements.

Revenue Growth

  • Achieve assigned revenue and customer acquisition goals.
  • Upsell and cross-sell products to existing customers.
  • Support strategic campaigns aimed at increasing market share.
  • Identify high-value customer segments and growth opportunities.

Daily Duties

A typical day may include:

  • Meeting prospective customers.
  • Conducting product demonstrations.
  • Preparing sales quotations and proposals.
  • Processing customer applications.
  • Coordinating with technical support teams.
  • Updating CRM records.
  • Participating in branch sales meetings.
  • Following up on customer inquiries.
  • Supporting promotional events and exhibitions.

Candidates exploring vacancies in Botswana within telecommunications and technology sectors will find this position offers significant exposure to modern sales methodologies.


Required Qualifications

Applicants should possess:

  • Diploma or Bachelor’s Degree in Business Administration, Marketing, Sales, Communications, Economics, or a related field.
  • Strong understanding of customer service principles.
  • Knowledge of sales techniques and negotiation strategies.
  • Proficiency in Microsoft Office applications.
  • CRM experience will be an added advantage.
  • Excellent verbal and written communication skills.

Candidates interested in jobs in Gaborone and surrounding regions are encouraged to apply.


Experience Requirements

Preferred experience includes:

  • 2–5 years in sales, customer service, retail, telecommunications, banking, or FMCG industries.
  • Proven ability to meet sales targets.
  • Experience managing customer accounts.
  • Exposure to business development activities.
  • Demonstrated success in relationship management.

Fresh graduates with exceptional communication skills and strong commercial awareness may also be considered.


Skills and Competencies

The ideal candidate should demonstrate:

  • Sales Management
  • Business Development
  • Customer Relationship Management
  • Lead Generation
  • Account Management
  • Revenue Growth
  • Market Research
  • Customer Acquisition
  • Negotiation Skills
  • Communication Skills
  • Strategic Selling
  • Digital Sales
  • Retail Sales
  • Enterprise Sales
  • Pipeline Management
  • Customer Retention
  • Solution Selling
  • CRM Management
  • Product Promotion
  • Relationship Building

These skills remain highly valued among employers conducting recruitment in Botswana across various industries.


Performance Indicators

The Sales Officer will be evaluated based on:

  • Monthly sales revenue achieved.
  • New customer acquisitions.
  • Customer satisfaction ratings.
  • Product penetration rates.
  • Customer retention metrics.
  • Conversion ratios.
  • Sales pipeline growth.
  • Compliance with company policies.

Training and Development

BTC is committed to employee growth and professional development. Successful candidates may receive training in:

  • Telecommunications products and services.
  • Advanced sales methodologies.
  • Customer relationship management systems.
  • Digital sales strategies.
  • Product knowledge enhancement.
  • Leadership development programs.
  • Customer experience management.
  • Data-driven sales techniques.

Individuals seeking hiring in Botswana opportunities that offer structured career development will benefit significantly from this role.


Career Progression

High-performing employees may advance into positions such as:

  • Senior Sales Officer
  • Key Account Manager
  • Business Development Executive
  • Enterprise Sales Consultant
  • Regional Sales Supervisor
  • Sales Manager
  • Customer Experience Manager

BTC’s growing commercial operations provide strong advancement opportunities for ambitious professionals.


Work Environment

Employees will work in a professional and performance-driven environment that encourages collaboration, innovation, and customer excellence.

The role may involve:

  • Branch operations.
  • Field visits.
  • Corporate client meetings.
  • Community outreach campaigns.
  • Weekend promotional activities when required.

Benefits and Compensation

Successful candidates may receive:

  • Competitive monthly salary.
  • Performance-based incentives.
  • Medical benefits.
  • Pension contributions.
  • Professional development opportunities.
  • Paid annual leave.
  • Employee wellness programs.
  • Career advancement support.

Why Join BTC?

BTC continues to invest in technology, connectivity, and digital transformation initiatives throughout Botswana. The organization values innovation, customer service excellence, teamwork, and continuous improvement. Professionals looking for a meaningful career in telecommunications will find exciting growth opportunities within the company.

For additional regional employment opportunities and career resources, candidates may explore Jobs in Botswana for updated listings and employment insights relevant to Botswana.

Professionals searching for job portal in Botswana resources often use specialized employment websites to identify opportunities matching their skills and career goals.


Additional Employment Resources

Candidates interested in regional career opportunities can also review employment information through Jobs in Tanzania for broader East African recruitment trends and labor market insights.

As organizations continue to hire in Botswana, professionals with strong customer engagement and sales capabilities remain in high demand across telecommunications, banking, technology, and retail sectors.

Those interested in job posting in Botswana opportunities should maintain updated resumes and actively monitor employer recruitment campaigns.

The current labor market continues to create demand for professionals seeking job in Botswana opportunities that combine customer interaction, technology exposure, and business development responsibilities.

Employers conducting recruit in Botswana initiatives increasingly prioritize candidates with digital literacy, relationship-building skills, and commercial awareness.

To understand broader African employment trends, job seekers may also explore Jobs in Angola for regional opportunities and market developments.

Professionals monitoring vacancies in Botswana are encouraged to apply early, as competitive sales positions often attract significant interest from qualified applicants.

Applicants may also review international and regional employment information through Jobs in Sierra Leone to stay informed about workforce developments and recruitment opportunities across Africa.


Application Process

Interested candidates should submit:

  • Updated Curriculum Vitae (CV)
  • Cover Letter
  • Academic Certificates
  • Professional Certifications (if applicable)
  • References

Applications will be reviewed based on qualifications, relevant experience, communication skills, and demonstrated sales achievements.

Equal Opportunity Employer

Botswana Telecommunications Corporation is committed to creating a diverse and inclusive workplace and welcomes applications from qualified candidates regardless of gender, background, or disability status.

Apply today and become part of a dynamic team driving digital connectivity, customer success, and business growth across Botswana.