Job Description
Position: Digital Marketing Strategist
Company: Leo Burnett Botswana
Location: Nata, Botswana
Experience: 3-5 years
Education: Bachelor’s Degree in Marketing or Communications
Employment Type: Full-Time
Industry: Advertising and Marketing
Department: Digital Marketing
Salary: 200,000 – 250,000 SSP
Vacancies:1
Company Overview
Leo Burnett Botswana is a global advertising and marketing agency renowned for its innovative campaigns and creative storytelling. With a presence in over 100 countries, the agency empowers brands to connect with audiences through authentic digital strategies. In Botswana, Leo Burnett partners with local and international clients to deliver cutting-edge marketing solutions that drive engagement and growth.
Job Overview
Leo Burnett Botswana is seeking a dynamic Digital Marketing Strategist to lead the development and execution of data-driven digital campaigns. This role is ideal for a creative professional passionate about leveraging emerging technologies and social media platforms to amplify brand visibility. Apply now to join a team shaping the future of advertising in Botswana.
Key Responsibilities
- Design and implement comprehensive digital marketing strategies across multiple channels.
- Manage social media campaigns, including content creation, scheduling, and performance analysis.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Conduct market research to identify trends and opportunities for client brands.
- Optimize SEO/SEM campaigns to improve online visibility and customer acquisition.
Required Skills
- Proven expertise in digital marketing tools (Google Analytics, Hootsuite, SEMrush).
- Strong analytical skills with the ability to interpret campaign data and generate insights.
- Creativity in developing compelling content for digital platforms.
- Excellent communication and presentation skills for client reporting.
- Experience with video production or influencer partnerships is a plus.
Education
- Bachelor’s Degree in Marketing, Communications, or a related field.
- Advanced certifications in digital marketing (Google Ads, Meta Blueprint) are preferred.
Experience
- 3-5 years of experience in digital marketing, preferably in an agency setting.
- Track record of successful campaign execution and measurable results.
Salary
200,000 – 250,000 SSP per annum, commensurate with experience.
Benefits
- Performance-based bonuses and career advancement opportunities.
- Comprehensive health insurance coverage for employees.
- Flexible work hours and remote work options.
- Access to global training programs and industry certifications.
Training
- Onboarding sessions to familiarize with Leo Burnett’s creative processes.
- Monthly workshops on emerging digital marketing trends and tools.
- Leadership development programs for high-potential employees.
Working Environment
Leo Burnett Botswana fosters a collaborative, inclusive workspace that encourages innovation. The office in Nata is equipped with modern facilities, including co-working spaces, creative labs, and wellness amenities to support employee well-being.
Application Process
Submit your resume and a tailored cover letter to the official job portal. Shortlisted candidates will be invited for virtual interviews followed by in-person assessments at the Nata office.
Equal Opportunity Statement
Leo Burnett Botswana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, gender, religion, or national origin.